Why We Do What We Do Ever wondered why we make certain decisions—why we vote for a leader, support a brand, or react to a crisis the way we do? Much like the patterns on a cricket pitch shaped by the mower’s direction, our behaviors are shaped—quietly but powerfully—by the direction of our values and beliefs. The Invisible Forces Guiding Us We are a nation of cricket lovers. The feature that we hit upon straightaway when visiting a cricket stadium for the first time is the grass. Pruned to perfection, it exhibits stripes, diamonds, a checkerboard, or even arches. Over the years we may have gathered many theories about how they are created: the grass is colored, has different lengths, and so on. But the real reason is a lot more naive. It’s the direction of the blades that tints the grass in various shades. When the sun hits an upright blade, its whole frame reflects the light–rendering it brighter than a blade that points directly towards the sun. Most professionals create the...
A Compendium of Concepts