ConceptsNest

  We may assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are . For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves. Here’s why this is important - Something has to go on the shelf at eye level. Something must be the default choice . Something must be the option with the most visibility and prominence. This is true not just in stores, but in nearly every area of our lives. There are default choices in our office, car, kitchen and in our living room. If we design for default in our life, rather than accepting whatever is handed to us, then it will be easier to live a better life. In the book Nudge, authors Richard Thaler and Cass Sunstein explain a variety of ways that our everyday decisions are shaped by the world around us . Designing for Default:- . . . Although most of us have the freedom to make a wide range of choices at any given moment,

  Murphy's Law states, “Anything that can go wrong, will go wrong.” This pithy statement references the annoying tendency of life to cause trouble and make things difficult . Problems seem to arise naturally on their own, while solutions always require our attention, energy, and effort. Life never seems to just work itself out for us. If anything, our lives become more complicated and gradually decline into disorder rather than remaining simple and structured. Why is that? Murphy's Law is just a common adage that people toss around in conversation, but it is related to one of the great forces of our universe. This force is so fundamental to the way our world works that it permeates nearly every endeavour we pursue. It drives many of the problems we face and leads to disarray. It is the one force that governs everybody's life: Entropy. What is Entropy and Why Does It Matter? One simple way to think about it could be: Imagine that we take a box of puzzle pieces and dump th