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VUCA AND ITS RELEVANCE

What is VUCA and its relevance in business?   VUCA is an acronym that stands for volatility, uncertainty, complexity and ambiguity , a combination of qualities that, taken together, characterize the nature of some difficult conditions and situations. The term is also sometimes said to stand for the adjectives: volatile, uncertain, complex and ambiguous. The term VUCA originated with the United States Army War College to describe conditions resulting from the Cold War. The VUCA concept has since been adopted throughout businesses and organizations in many industries and sectors to guide leadership and strategy planning . An awareness of the forces represented in the VUCA model and strategies to mitigate the harm they might cause are integral to crisis management and disaster recovery planning . Volatility Volatility refers to the propensity for changing from one state to another . Under certain conditions, volatile materials can dangerously explode, changing