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VUCA AND ITS RELEVANCE: NAVIGATING THE NEW NORMAL IN BUSINESS AND LEADERSHIP

In today’s hyperconnected, fast-evolving world, uncertainty has become the norm. From the COVID-19 pandemic to global supply chain disruptions, and from geopolitical shifts to the rapid integration of AI in business, organizations now operate in environments marked by instability and unpredictability. This is where the VUCA framework becomes essential. Originally coined by the U.S. Army War College, VUCA—Volatility, Uncertainty, Complexity, and Ambiguity—is a strategic tool that helps leaders and organizations understand and respond effectively to changing environments. In the last four years, VUCA has shifted from a theoretical concept to a daily operational reality. What Is Vuca And Its Relevance In Life? VUCA is an acronym that stands for volatility, uncertainty, complexity and ambiguity , a combination of qualities that, taken together, characterize the nature of some difficult conditions and situations. The term is also sometimes said to stand for the adjectives: volat...