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CULTURAL INTELLIGENCE DEMYSTIFIED: EXPLORING ITS IMPORTANCE AND ESSENTIAL BEHAVIORS - CHAPTER 01

  IQ, EQ now CQ? As globalization has rendered the business environment more complex, dynamic, and competitive, the ability to function effectively in different cultural contexts, called Cultural Intelligence (CQ), has never been more important for institutions. Originally, the term cultural intelligence and the abbreviation “CQ” (Cultural Quotient) was developed by the research done by Soon Ang and Linn Van Dyne as a researched-based way of measuring and predicting intercultural performance.  The concept is related to that of cross-cultural competence but goes beyond that to look at intercultural capabilities as a form of intelligence that can be measured and developed . Cultural intelligence may be defined as “ a person’s capability to adapt as s/he interacts with others from different cultural regions ”, and has  behavioral, motivational,  and  metacognitive  aspects. Without cultural intelligence, we are susceptible to mirror imaging. The mirror effect can be observed in variou