OKRs are powerful—but not foolproof. The key is clarity: knowing what matters most, and how progress really looks. Why do some companies seem unstoppable while others stall? The secret often lies in how they set and pursue goals. Enter OKRs – A Discussion. OKR is an acronym for Objectives and Key Results — a framework for visioning and setting goals within an organization that was popularized by Google. We often wonder how successful companies continue to navigate and grow and know exactly what direction to go . The trick seems to be an almost irresponsibly aggressive approach to growing key objectives with a talented group of people. Today, OKR is used at a seemingly broad variety of companies, from larger established firms like Anheuser-Busch and Deloitte to younger tech companies like Eventbrite and Twitter. Therefore, what are OKRs and how do they work, and — most importantly — do they work. Many leaders ask how they can align their team to the vision and set goals w...
A Compendium of Concepts