Story - The Ivy Lee Method: By 1918, Charles M. Schwab was one of the richest men in the world. Schwab was the president of the Bethlehem Steel Corporation, the largest shipbuilder, and the second-largest steel producer in America at the time. The famous inventor Thomas Edison once referred to Schwab as the “master hustler.” He was constantly seeking an edge over the competition. One day in 1918, in his quest to increase the efficiency of his team and discover better ways to get things done, Schwab arranged a meeting with a highly respected productivity consultant named Ivy Lee. Lee was a successful businessman in his own right and is widely remembered as a pioneer in the field of public relations. The Ivy Lee Method:. . . . . . . . During his 15 minutes with each executive, Ivy Lee explained this simple set of daily routine steps for achieving peak productivity: 1. At the end of each workday, write down the six most important things you need to accomplish tomorrow. 2.
A Compendium of Concepts