ConceptsNest

  We may assume that humans buy products because of what they are, but the truth is that we often buy things because of where they are . For example, items on store shelves that are at eye level tend to be purchased more than items on less visible shelves. Here’s why this is important - Something has to go on the shelf at eye level. Something must be the default choice . Something must be the option with the most visibility and prominence. This is true not just in stores, but in nearly every area of our lives. There are default choices in our office, car, kitchen and in our living room. If we design for default in our life, rather than accepting whatever is handed to us, then it will be easier to live a better life. In the book Nudge, authors Richard Thaler and Cass Sunstein explain a variety of ways that our everyday decisions are shaped by the world around us . Designing for Default:- . . . Although most of us have the freedom to make a wide range of choices at any given moment,

  Not doing something will always be faster than doing it. The same philosophy applies in other areas of life. For example, there is no meeting that goes faster than not having a meeting at all.This is not to say we should never attend another meeting, but the truth is that we say yes to many things we do not actually want to do . There are many meetings held that do not need to be held. How often do people ask you to do something and you just reply, “Yes, OK.” Three days later, you are overwhelmed by how much is on your to-do list. We become frustrated by our obligations even though we were the ones who said yes to them in the first place. It is worth asking if things are necessary. Many of them are not, and a simple “no” will be more productive than whatever work the most efficient person can muster. But if the benefits of saying no are so obvious, then why do we say yes so often? Why We Say Yes We agree to many requests not because we want to do them, but because we do not want t